One of the most essential SEO components is backlinks, but building them up takes time. Some marketers use black hat techniques for faster results, but that comes with the risk of getting penalized by Google.
Using white hat link-building strategies such as research-driven content marketing, press release distribution, broken link building, and contributing to HARO can help you grow your website’s search engine visibility.
Link Building Strategies
Unlike gray or black hat link-building strategies, which run against Google’s guidelines, white hat techniques are as close to the “right side of the law” as possible. Using these methods, you’ll achieve long-term results that improve your website’s search engine rank.
A solid white hat link-building strategy starts with creating a robust asset library. This can include things like high-quality blogs, infographics, and video interviews.
Reach out to publications with these assets and request a backlink. This can be done through Help a Reporter Out (HARO) or Qwoted and Source Bottle. These links will boost your domain authority and help you stand out from competitors. They’re also a great way to drive traffic directly to your site. As the old saying goes, one quality backlink is worth a hundred spammy ones. Opting for a white hat link-building service like ValuedVoice ensures sustainable benefits for your website, fostering long-term growth and credibility. By adhering to ethical practices and quality content creation, these services elevate your search engine rankings and establish a trustworthy online presence, mitigating the risks associated with black-hat techniques.
High-Volume Cold Outreach
High-volume cold outreach is one of the best ways to build white hat backlinks. It can be time-consuming, but it works. Use tools to find niche-related blogs with low competition and high authority to reach them with high-quality content and a great pitch.
Ethical SEO techniques focus on creating and publishing exceptional content, engaging with communities online to earn links transparently, and adhering to search engine guidelines. This approach helps avoid grey hat and black hat SEO tactics, such as spamming comments sections or buying links, which may lead to penalties for Google. The result is a higher quality site that ranks better on search engines and provides more value to users. This means more visibility and business growth.
Broken Link Building
Building broken links is a tried-and-true tactic that yields excellent results. It involves finding pages with dead links and contacting the web admins of those sites to offer them your content as a replacement for their broken links.
You can build trust and get a link by letting web admins know they have a broken link on their website and offering them a high-quality resource to replace it with. This is an excellent method to raise your SEO rating without using unethical tactics that could get you in hot water with search engines.
When conducting this type of outreach, sending follow-up emails is essential. This increases your response rate and keeps your message top of mind. Also, it’s essential to personalize each outreach email as much as possible.
Unlinked Brand Mentions
While it’s true that links are one of the most critical factors in SEO, it’s also important to note that unlinked brand mentions can have just as much or even more value than a regular backlink. Unlinked brand mentions refer to a website or brand in a published article without a link and are a great way to reach new audiences and platforms.
Regular monitoring and timely outreach are crucial to converting these unlinked brand mentions into valuable backlinks. Start by finding out who wrote the article or site where your brand is mentioned, and then reach out in a friendly manner to ask them if they’d be willing to turn that unlinked brand mention into a secure backlink. Of course, this only works if the mentioned page is high-quality and relevant to your niche.
A white hat link-building strategy that includes press outreach is an excellent way to get your content out in front of a larger audience. By avoiding risky Black Hat tactics and using a trustworthy and sustainable white hat approach, you can achieve measurable SEO success for your business.