Are you curious about the lack of action from website visitors? Bringing traffic to the website is not the end goal. After that, the user must at least check out the website or complete an action such as purchasing a product, placing a query, or filling up a form. Making sure that high-quality leads actually convert to customers is highly dependent on the user experience on the website. If the website doesn’t offer a satisfactory experience, the chances of the conversion rate declining increase. In that case, opting for unique Conversion Rate Optimization strategies becomes the need of the hour.
What is Conversion Rate Optimization or CRO?
CRO, or Conversion Rate Optimization, is the process by which digital marketers increase the percentage of visitors visiting the website to complete a desired action. Ultimately, it motivates other visitors to come to your website and make purchases. Choosing the Conversion Rate Optimization strategy can help you in multiple ways. These include a better understanding of customers, increasing sales, better ROI, etc.
If you are looking for effective Conversion Rate Optimization strategies, check out Cybez. As one of the best E-commerce marketing and consulting companies, Cybez offers a wide range of services. These include Ecommerce Performance Marketing, ecommerce SEO, conversion rate optimization, Shopify development services, marketplace marketing, etc.
Top 7 conversion rate optimization strategies
To implement the best conversion rate optimization strategies, understanding the gaps in your website or existing plan is essential. Here are the top 7 strategies you can check out –
- Use text-based CTAs
Integrating text-based CTAs within your blogs can actually help in improving the conversion rate. Though text-based CTAs are simple, they are actually efficient. These CTAs blend seamlessly and don’t look forced. It is an excellent way to motivate the visitors to take the action. For example, you can ask the visitors to download a free E-book at the end of the blog. You can also ask visitors to go for a demo or a free trial.
- Optimize website speed
The speed of the website is a critical factor in user experience. If the website takes too much time to load, the visitor is unlikely to wait. There are different ways you can improve website speed. These include optimizing images, limiting redirect usage, decreasing the use of external scripts, minifying CSS files, etc.
- Modify high-performing blogs
Blogs that perform well must be optimized perfectly. These are valuable assets that need to be leveraged to increase the conversion rates. For instance, you can add clear and unique CTAs within the blogs. Ensuring the blog is user-friendly without compromising on the quality of information is essential. Also, the addition of visually appealing videos or images can help in making the blog more attractive. For better search engine visibility, optimizing titles and meta descriptions is critical.
- Decrease on-page distractions
Unwanted pop-ups coming from different directions reduce the interest of the visitor to stay on the website. It is important to structure the website in a way that displays the different products or services and doesn’t cause distraction to the visitors. For that, it is essential to prioritize your products. Place the product or service you want users to pay maximum attention to in the above-the-fold space. Now, you can place the other products down below accordingly.
- Choose lead capture forms
Collecting information is the best way to convert a visitor into a customer. For that, you need to use lead capture forms. These are the forms that collect information about the visitor, such as name, phone number, email ID, etc. You can also ask other questions to know the visitor better and create efficient buying personas. To ensure the visitor doesn’t ignore the form, it needs to be user-friendly but attractive.
- Conduct A/B tests on landing pages
Landing pages are critical for all your marketing efforts. That is why the landing page needs to be simple, user-friendly, and effective. It is the page where the visitor can actually convert to a lead. You need to conduct constant A/B tests to see which variation resonates with the audience and which doesn’t. You can test different copies, images, form questions, etc.
- Use videos
Videos are one of the most consumable media types and are massively preferred by users across all platforms. Embedding videos within the website has the potential to increase the purchase intent of the visitors significantly. You can use these videos to promote your products or services, leading to an increase in the conversion rate. The engaging experience increases engagement, boosts brand awareness, and builds trust with the audience.
Are you searching for Conversion Rate Optimization services? In that case, you can choose Cybez. The E-commerce marketing and consulting agency has a team of skilled and experienced professionals. Customized strategies, effective feedback, and on-time delivery make this company the ideal choice for your E-commerce business.